Sales Representative

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City: Victoria

Industry: Alcohol Beverage

Recruiter: Jeff Abram

Responsibilities:

KEY RESPONSIBILITIES & ACCOUNTABILITIES include the following. Other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



Ÿ Calling on all Retail stores (Liquor Board and/or Private) and targeted licensee (on-premise) and key accounts, in the defined territory in order to sell and promote the Company’s products



Ÿ Achieving annual sales targets – case volume (by brand) and distribution targets (retail and licensee) for our wines in the defined territory.



Ÿ Executing retail promotions and displays; managing inventory levels in Liquor Board and private retail stores in the defined territory for family of brands.



Ÿ Managing all retail shelf sets within assigned territory in accordance with company standards and Liquor Board/retailer regulations



Ÿ Executing on-premise promotions with targeted licensee accounts and key accounts.



Ÿ Effective budget spending and tracking to ensure you stay within the defined promotional budget.



Ÿ Ensure that all promotional and Point-of-Sale materials are used effectively.



Ÿ Responsible for the entire portfolio with particular emphasis placed on the growth of sales of premium and super premium wines in the Company’s portfolio.



Ÿ To professionally represent the Company with the customers in the market in order to improve distribution levels, shelf space, display and feature (on premise) activity.



Ÿ Undertake, as required, various promotional activities, such as tasting, presentations to members of the trade and consumers, and attendance at special promotions, such as wine tasting, dinners etc.



Ÿ Participate in “Crew Drives” in markets outside the primary territory during peak volume periods (e.g. December)



Ÿ Be responsible for the servicing and maintenance of all Company assets, and making certain they are in good condition while under control of the sales representative.



Ÿ Provide the following reports within the defined timelines:



o Monthly Sales Report - Accounts called on and results – highlighting successes and achievements



o Planning reports for display activity, new distribution and On Premise objectives



o Expense reports, including original receipts and documentation on a monthly basis.



o Local market information as requested by Company management



Ÿ Provide management with market intelligence including sales trends, product developments and competitor activity and their achievements



Ÿ Provide prompt action to all consumer and customer (retail and on-premise) grievances and complaints.



Ÿ Demonstrate at all times a commitment to driving sales and volume of products.



Ÿ Ensure that all activities are conducted within the Provincial and Federal laws and regulations - particularly those related to trade practices.











QUALIFICATIONS & EXPERIENCE: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, experience and/or abilities required.



Qualifications/ Memberships:



Ÿ Broad wine knowledge – basic understanding of wine with confidence to conduct product education seminars.



Ÿ University or College degree or equivalent from two-year College or technical school; or two to five years related experience and/or training; or equivalent combination of education and experience.



Ÿ Strong achievement orientation with a commitment to delivering business results.



Ÿ Strong customer orientation, possessing strong negotiation and mediation skills with the ability to motivate others to achieve mutually beneficial sales objectives.



Ÿ Strong team player, demonstrating the ability to maintain positive work atmosphere by communicating and working effectively with clients, management, peers, and subordinates.



Ÿ Excellent verbal and written communication skills with ability to speak and present to key decision makers and customers both internally and externally.



Ÿ Must be able to travel as necessary to be physically present at events or meetings where his or her personal presence is required.



Ÿ Must be a person of high integrity and commitment and possess a strong work ethic.



Ÿ Ability to manage tasks and to exercise independent judgment without supervision.



Ÿ Strong analytical skills – ability to analyze sales trends in the territory and use the information to make sound business decisions



Ÿ Excellent organization skills, accurate and detailed oriented.



Ÿ Computer proficiency in Microsoft Office (Word, Excel, PowerPoint), desktop publishing programs.









Compensation:

50k



Apply directly to jeff@searchwest.ca

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